Human Mobile Devices (HMD) og London Fashion Week-designer Sinead Gorey har lanceret ‘The Phonecore Collection’ for at fejre salgsstarten af HMD’s første telefon under eget brand Pulse Pro.
De opsigtsvækkende Phonecore-designs inkluderer oversized telefonformede solbriller, en smartphone-rygsæk og et bælte, der holder din telefon.
43% af Gen Z’erne siger, at muligheden for at reparere sit tech vil være det næste store, og 41% af disse siger, at de ville købe en tech, som de selv kunne reparere. Kun 8% ville smide en telefon væk, der har en defekt eller ødelagt skærm.
HMD x Sinead Gorey ‘Phonecore’ Collection lanceres globalt i dag i begrænset antal.
Med en pris på 1499 DKK/2199 NOK/2299 SEK er HMD Pulse Pro tilgængelig til køb i Glacier Green, Black Ocean og Twilight Purple via udvalgte forhandlere.
- Human Mobile Devices (HMD) and London Fashion Week designer Sinead Gorey have launched ‘The Phonecore Collection’, to celebrate the sales start of HMD’s Pulse Pro
- Head-turning Phonecore designs to complement the new Pulse Pro include oversized phone-shaped sunglasses, a smartphone backpack and a belt that holds your phone
- 43% of gen Zs say repairability will be the next big thing, and 41% of this audience say they would purchase an electrical device that they could repair themselves. Only 8% would throw away a phone that has a faulty or broken screen
- The HMD x Sinead Gorey ‘Phonecore’ Collection drops around the world today (Tuesday 14th May)
Forget cottagecore, commutercore and gorpcore; there’s a newfashion aesthetic on the blockwith an unlikely muse at its ‘core’: the HMD Pulse Pro smartphone.
To celebrate the sales start of the HMD Pulse Pro smartphone, European mobile innovator, Human Mobile Devices (HMD) and Fashion Week designer Sinead Gorey have teamed up to create ‘The Phonecore Collection’, which includes a pair of ‘Screen shades’ – sunglasses, with vertical frames and lenses shaped like a mobile phone.
The Phonecore Collection is a hyper-limited drop of fresh Sinead Gorey fashion designs all inspired by – and integrating with – one of HMD’s first original smartphones, the HMD Pulse Pro and its Glacier Green colour. The collection intends to accompany, accentuate and accessorise a smartphone like nothing else in the fashion world.
Lars Silberbauer, HMD’s Chief Marketing Officer: “We are so excited to unveil our HMD Pulse Pro device, and this unique Phonecore collection designed by Sinead Gorey. It is the perfect statement of what the HMD Pulse Pro, and HMD, represents. People no longer want their smartphones to only
be state-of-the-art pieces of technology but also to be fashion statements – and the HMD Pulse Pro is both. In addition to a 50MP camera, gesture-activated selfie function and bleeding edge tech under the hood, the device has a distinctive normcore revival aesthetic that makes it a great accessory to any wardrobe. The device also represents affordable luxury, as we don’t believe that quality should be out of reach for anybody.”
Commenting on the launch of The Phonecore Collection, Sinead Gorey, Fashion Designer, said: “With the HMD Pulse Pro acting as the muse to my designs, our Phonecore collection perfectly demonstrates the coming together of tech and fashion. Each accessory boasts a 70s space age future feeling with art-deco references and modern technology at its heart. For me it’s clear the intersection of fashion and technology is only going to lead to more industry innovations with wearable accessories at the forefront.”
The HMD x Sinead Gorey ‘Phonecore’ range comprises:
- Phonecore ‘Screen shades’: a wild pair of oversized sunglasses with elongated vertical frames matching the exact shape of the smartphone, complete with black lenses mimicking the device’s screen. Wearing two smartphone silhouettes over the eyes is a vibe.
- Phonecore ‘Mobile backpack’: a 3D-printed undersized backpack designed only to house the smartphone. The semi-transparent smartphone backpack builds on the ever-popular trend of the mini bag but puts the smartphone in the front seat. The bag has also been engineered for a HMD Pulse Pro to sit upright in the bag, enabling owners to take a swift hands-free selfie whilst on the go.
- Phonecore Belt: A modernised belt that heroes the smartphone. The toolkit-style belt features a pouch for the phone, making it the ultimate utilitarian addition to someone’s fit.
The items in the HMD x Sinead Gorey ‘Phonecore’ collection can be paired with a wide variety of apparel and other fashion ‘cores’, but the items’ colour-blocking lends itself particularly well to the normcore 2.0 aesthetic and monochromatic outfits.
The collection is also a timely symbol of the importance of the smartphone in people’s daily fashion lives. New research from HMD has found that 54% of Gen Zs see their smartphone as more than just a functional device, citing them as fashion items too1 (a returning trend first observed during the Y2K era), and one in four said they’d bought a phone because it matched their personal style1 .
The research commissioned to accompany the launch unearthed a raft of other noteworthy statistics, in the first instance related to cost. With many mobile phones in the UK now coming with hefty £1,000 price tags, half of Gen Zs admitted to having foregone little luxuries like meals out or nights out with friends in order to purchase one. And going one step further, 15% said they’d even sacrificed ‘big stuff’ like sun-drenched holidays or putting a deposit down on a house to snag their mobile of choice. On the flip side, and somewhat refreshingly, 53 per cent said they’d never spend £1,000 on a phone1.
In addition, the research explored repairability – a key product benefit offered by the Pulse Pro – which, according to Gen Zs, will be the next mass mainstream trend in consumer products. A considerable 43 per cent said as much, and 41 per cent said they’d be more likely to buy an electrical device if they could repair it themselves. Going to show just how committed Gen Z is to sustainability, only 8 per cent said they’d throw away a phone that has a faulty or broken screen1 .
The HMD x Sinead Gorey ‘Phonecore’ Collection is dropping globally with a limited number of accessories available to the public to get their hands on. Stay tuned at HMD.com.
About HMD Pulse Pro: Your selfie game is about to level up
Pulse Pro is a selfie-lover’s new best friend. With a 50MP selfie camera, your picture-perfect snaps will be the envy of all this summer. Give your phone the two-finger salute to kick-start all new Selfie Gesture Navigation, capturing core memories with just a wave of the hand, or go hands-
free with a finger-heart, thumbs up or two-handed heart sign – perfect for those group selfies. And you can wave goodbye to blurry night-time selfies with HMD Pulse Pro’s AI Super Portrait mode, rendering even the darkest selfie as clear as day. Making it easier than ever to capture memories in high-definition, HMD Pulse Pro makes you look like a pro photographer – without any training.
HMD’s Pulse Pro is a fashion statement that won’t go out of style, available in three stunning shades: Glacier Green, Twilight Purple and Black Ocean. With its timeless design and sleek silhouette, it’s giving major celebrity vibes, without the celebrity price tag.
Priced at RRP 1499 DKK, 2199 NOK & 2299 SEK, the HMD Pulse Pro is available for purchase in Glacier Green, Black Ocean, and Twilight Purple via the HMD website here: www.hmd.com/hmd-pulse-pro. The HMD Pulse Pro is part of the new original HMD collection which also includes the HMD Pulse+ and HMD Pulse.
